Bluebikes Redesign

In 2024, Blue Cross Blue Shield of Massachusetts renewed its sponsorship of Bluebikes, Greater Boston's public bike share system, for another seven years. With the renewal came the opportunity to develop a new design concept that would more prominently highlight the Blue Cross sponsorship. The “path” concept I developed is inspired by the numerous bike lanes and paths that hug our state’s streets and waterways. And the colors are a nod to the Blue Cross brand and partnership.

This design spans Bluebikes’ 4,500+ pedal bikes and ebikes and 480+ stations throughout Boston, Brookline, Cambridge, Somerville and nine other cities and towns. Bluebikes is jointly owned by the 13 cities and towns and operated by Lyft.